Asian American - Too Broad A Term?

There was an interesting story in the Sacramento Bee Newspaper about the term "Asian American" now fading since more and more people want to be more closely identified with their ethnicity.  For example, instead of Asian American, specifically Japanese American.  On forms now, there are more choices to declare your ethnicity.  For me personally, I have always felt it weird to have to list my ethnicity.  I did find it somewhat humorous when I traveled in Asia, wherever I went, people seemed to think I was a native of that country, in Japan, Singapore, Malaysia etc.  I also get asked for directions when I go to Hawaii and I am not from Hawaii!